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Consumers plan for diet changes in the new year – Center for Food Demand Analysis and Sustainability (CFDAS) – Purdue College of Agriculture News & Stories

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The new year is often a time for reflection and setting new goals. Many of us start the year with plans to make changes to our lives in big ways, like looking for a new job, or small ways, like wanting to eat more fruit. Unfortunately, despite our best intentions, New Year’s resolutions are notoriously hard to keep.  

Our Center conducts a monthly consumer survey aimed at tracking trends in food demand, security, sustainability, behaviors, values and satisfaction over time. We also include new questions each month related to timely current events and research goals. In our January Consumer Food Insights (CFI) survey we asked consumers about their New Year’s resolutions as they pertain to food and nutrition, to try to better understand their intentions and motivations, as well as the challenges they face in setting and reaching New Year’s goals. The survey found that 25% of all respondents indicated that they plan to make some sort of resolution related to food and nutrition, up six percentage points from last year. 

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