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Dieting over dating: Healthy eating beats out relationship goals for 2024 – Study Finds

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NEW YORK — With New Year’s resolutions top of mind for many right now, over a third (34%) think their diet will be the most challenging aspect of their lives to improve this year, even more than their love lives (22%) or careers (9%).

A survey of 2,000 participants finds dietary changes are front and center for 2024 — making more ethical food choices is the biggest goal of the year for nearly six in 10 (57%) respondents, followed by developing more eco-friendly daily habits (56%) and limiting red meat consumption (37%). Another 63 percent will likely swap what they’re currently consuming for healthier alternatives, with 67 percent planning to make at least three healthy swaps.

Those swaps include eating more turkey instead of pork (31%), drinking more water in place of sugary beverages (62%), making homemade salad dressing instead of store-bought (59%), and eating fruits instead of candy (34%). Half will also reexamine their breakfast choices, with 85 percent of those making healthy swaps next year opting for turkey over pork in their choice of bacon.

Conducted by OnePoll on behalf of Godshall’s Quality Meats, the survey also finds that people’s biggest motivator is being healthy for their partner, more so than for themselves (28% vs. 19%). However, they also anticipate some roadblocks ahead. More than seven in 10 (73%) think it’ll be difficult to learn how to cook or prepare healthier alternatives for the swaps they’re making. 

Others believe getting their household to enjoy these options (59%) and finding new favorites for go-to foods (51%) won’t be so easy.

“For anyone who is eating a high protein diet or looking to reduce their fat consumption, swapping turkey bacon for pork bacon is a simple, healthy change to make,” says spokesperson Parker Wallace, owner of Parker’s Plate, in a statement. “All-natural turkey bacon has less total fat and half the saturated fat compared to pork bacon, plus it tastes delicious!”

When it comes to making healthier choices, nearly eight in 10 (78%) said it’s easier to start with small swaps than to change their entire diet. People are also letting their experience do the talking — six in 10 (60%) have previously made some of the healthy swaps they plan to make next year in prior years.

“With eco-friendly habits becoming more of a priority for consumers in 2024, it’s important to look for brands that take sustainable actions to create an environmental impact,” says spokesperson Ron Godshall, President of Godshall’s Quality Meats.

Survey methodology:

This random double-opt-in survey of 2,000 people who follow an omnivore diet was commissioned by Godshall’s between Nov. 6 and Nov. 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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