Zomato’s Newly-Launched Fleet of ‘Pure Veg’ Delivery Leaves Netizens Divided – The Quint

Deepinder Goyal, CEO and founder of the food delivery giant Zomato, launched a new fleet of “pure veg” delivery for their vegetarians customers on Tuesday, 19 March.

Taking to social media, Goyal shared a picture of a Zomato delivery agent who can be seen carrying a green delivery box, that will serve orders from only ‘pure veg’ restaurants. The founder cited feedback from vegetarian customers as the reason for this launch.

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However, the move sparked a debate on the internet with several netizens calling the launch ‘discriminatory and exclusionist.’